Hybrid working as a propeller for growth
In the ever-evolving landscape of the modern workplace, the concept of hybrid working has emerged as a defining characteristic. Allowing employees to work both remotely and in the office, hybrid working creates a delicate equilibrium between flexibility and structure. This presents organisations with specific challenges—and opportunities, too. Join us as we delve into the dynamics of hybrid work and how to harness its full potential.
Hybrid work, a balancing act
While hybrid working has become standard practice for many organisations, it continues to present its own distinct set of challenges. For one, companies are still searching for the right balance between granting employees freedom and flexibility to work from home or elsewhere while encouraging their presence at the office as well. The free coffee in the break room isn’t going to drink itself, after all.
No easy task, as employees’ expectations have changed significantly over these past few years. The biggest shift? Coming to the office should offer distinct benefits compared to working from home. Read: people no longer want to spend hours stuck in traffic only to complete tasks they can just as easily handle from the comfort of their own homes. And who can blame them?
Simply sharing a workspace doesn’t really add value. The office should be properly equipped to suit its occupants’ needs, fostering meaningful connection and collaboration among colleagues. Again: no easy task, since this implies a substantial degree of awareness. It’s all about purposeful presence: coming to the office for a particular reason. When employees come to the office, they need a clear grasp of their goals for the day and the colleagues they plan to collaborate with.
So while hybrid working entails flexibility, it also comes with responsibility. Support from executives is essential to instil trust in employees and empower them to take this on. can be of great use as well. Because when approached in the right way, hybrid working unlocks its full potential and even becomes a powerful asset for bolstering productivity. Too good to be true? Far from it, actually.
Unlocking the power of hybrid work
As we noted above: hybrid working should be meaningful. In the ideal setup, employees visit the office for tasks that genuinely require their physical presence. In other words: not just work, but the right work—tackled in an environment that offers employees the best possible experience and enables them to make the most of their time, energy, and potential. All while fostering interaction across departments, resulting in increased productivity and a better work-life balance.
However, effectively harnessing the potential of hybrid work is one thing. At PROCOS Group we believe it’s possible to take it one step further and use hybrid work as a tool to advance your business beyond its current state. By strategically implementing hybrid work, you enable your company to keep evolving rather than reverting to a status quo. Leveraging hybrid working in a meaningful manner means keeping your company alert, agile, and ready for future challenges. So how to go about this?
No one-size-fits all approach
No two organisations are the same. So when it comes to hybrid working, there’s no one-size-fits-all approach. While one company may require a fifty-fifty balance of meeting rooms and individual workspaces, another organisation might benefit from open co-working spaces and creative lounges. Consequently, you have to tailor your hybrid work strategy to match your company’s specific needs. Not sure where to start? is here to lend a hand.
We always begin with a vision workshop to explore and challenge your company’s long-term objectives, resulting in a solid foundation on which to build the entire project. After all, making well-founded decisions is impossible without a clear goal and vision in mind. Because that’s what part two is all about: decisions. How does this newly fine-tuned vision translate into tangible actions? Which concrete changes are necessary to take your organisation to the next level?
We don’t make these decisions unilaterally, though. We’re all for a collaborative approach, ensuring that every layer of your organisation is closely involved, from top executives to employees. Workshops, interviews, online surveys, town hall meetings: drawing on our expertise, we employ the right tools to guarantee interaction with each and every person involved. This way, we gain the best possible insight into your company’s culture. Fundamental in helping you reshape your hybrid working policies.
Growth and continuous progress
Our ultimate goal? Providing you and your employees with an office environment that allows for growth and continuous progress towards your organisation’s overarching objectives. A workplace where employees (learn to) stay mindful of how to optimise their workdays and interactions with coworkers, by making the best possible use of the physical workspace and remote work options. Otherwise put: a setting that truly makes it worthwhile to visit the office.
Hybrid working is not just a trend or buzzword. It’s a transformative approach to work that demands careful consideration. The office should offer more than just a place to work—it should be a hub for collaboration, innovation, and meaningful connections. Because when handled correctly, hybrid working can be a catalyst for growth and productivity. Are you ready for it? Contact team Soul for a hybrid work strategy that fits your organisation like a glove.
Nele Vangeneugden - Workplace Consultant & Designer
Tom Ryckaert - MarCom Director
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